Cowgirl chocolates offered hot and spicy creations in three basic forms: individually wrapped truffles, chocolate bars, and a hot caramel dessert sauce and provided various packaging offers such as gift boxes, collectible tins, plain plastic bags or gold wrappers. Cowgirl chocolate analysis essay sample cowgirl chocolates are the design of marilyn lysohir and her husband, ross coates in 1997 marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Cowgirl chocolates essay cowgirl chocolates final case analysis by: kyle couchois, gregory howard, marc schiller, john sprenger 12/8/2010 primary problem the primary problem of cowgirl chocolates is that the company has not established a target market for its product and identified its customers the company specializes in the niche.
Marketing plan for cowgirl chocolates 2013 marketing management 706—april 10, 2013 executive summary the marketing plan for cowgirl chocolates is currently based on project information in “2000” (peter & donnelly, 2011, p 533) and available company information found in 2013. Cowgirl chocolates are manufactured by seattle chocolates, a well known a private label company after the final product is created incorporating a receipt of cowgirl spices, marilyn creatively packages the final product into custom tins, bags, buckets and boxes.
Cowgirl chocolates case study 1 what are some of the critical strengths and weaknesses of cowgirl chocolates that determine the success of this small business. Cowgirl chocolates analysis cowgirl chocolates are the design of marilyn lysohir and her husband, ross coates in 1997 marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Free essay: cowgirl chocolates case study 1 what are some of the critical strengths and weaknesses of cowgirl chocolates that determine the success of this.
Cowgirl chocolates is very modern creation since it meets the needs of a specific market of spicy and chocolate fans by combining both cayenne, a spice, and chocolate, a sweetener the business also is known for using premium ingredients in all of the chocolates it offers.
Read this essay on cowgirl chocolates come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your classes and more only at termpaperwarehousecom. For cowgirl chocolates, most competition in the industry comes from the businesses producing sweet chocolates cowgirl chocolates may have an advantage on packaging and possibly taste for the spicy chocolates but does not have an advantage on sweet chocolates. Cowgirl chocolates' first ever advertisement was of a beautiful woman wearing a cowboy hot, immersed in a watering trough filled with hot and spicy.
Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled cowgirl chocolates her small business, begun in 1997, had won a number of awards in fiery food competitions.
Cowgirls chocolates case marilyn lysohir, an internationally famous ceramic artist, started cowgirl chocolates to provide some funding support for a yearly published arts magazine, high ground, that she and her husband, ross coates started in 1995. Cowgirl chocolates had three basic forms of products: individually wrapped truffles, chocolate bars, and a hot caramel dessert sauce the individually wrapped truffles were available in a variety of packaging options.