Red bull on the other hand, decided to sell the idea of energy red bull’s universe is extreme sports and adrenaline-junky stunts sure, you’ll recognize the familiar twin bovine and sun logo on the skate ramp.
Minneapolis sixspeed is an action-oriented advertising agency when red bull needed outdoor signs and logistical support for an event in downtown st paul last winter, sixspeed was up for the job. Red bull is the company which produce the energy drinksdietrich mateschiz an australian business man is the founder of red bullthe parents of this company is croatian have owns 49 percent share in the energy drinks productsred bull was established on 20th may 1944 in the region of styria. Red bull's universe is extreme sports and adrenaline-junky stunts sure, you'll recognize the familiar twin bovine and sun logo on the skate ramp and yes, you'll spy the bulls on the back of the wingsuit but there's no mention of the actual drink, really and there is certainly no cut to red bull's now-iconic blue and silver can.
So how did we get from a tonic for trucker wakefulness to the youth-oriented, cough syrup-hued extreme-sports fuel and beloved vodka mixer that gleams in refrigerated cases all over the world the answer, as usual, is marketing. It sponsors events and individuals in these high profile sporting events – what brilliant marketing – something mr mateschitz obviously learnt very well during his ten years at university to add to the fun we thought you would appreciate a couple of videos of extreme sports that red bull is supporting. Red bull wasn’t developed to give millenials wings so much as keep thai citizens working so how did we get from a tonic for trucker wakefulness to the youth-oriented, cough syrup-hued extreme-sports fuel and beloved vodka mixer that gleams in refrigerated cases all over the world the answer, as usual, is marketing.
Next winter, sixspeed will coordinate a branded ultimate snowmobile event for red bull in northern minnesota within the warehouse-like walls of the agency, based in suburban minneapolis, the mission is a combination of extreme sports, marketing and creativity.
Red bull's marketing zeal has also stretched some limits for instance, in 2009, red bull employees went to european bars that sold only monster, a competing energy drink, and cracked open smuggled red bulls to suggest dissatisfaction with the other choice. The world’s top seller of caffeinated energy drinks, red bull is a major sponsor of automobile racing, bmx, skateboarding and other sports in which athletes widely use gopro’s devices to record their often extreme accomplishments, according to reuters.
With mateschitz being the marketing strategist that he is, he saw the potential on offer by tapping into large audiences and giving the red bull brand a “cool” image by being linked with sports and athletes the profile of the brand seemingly increasing as a result of the many extreme sporting events the company sponsored. Red bull does this with extreme sports the brand has long been heavily invested in extreme sports, helping to fund the events themselves, then later funding teams for major events such as espn’s x-games red bull has even been a sponsor in nascar for several years.