A management orientation based upon the assumption that there are similarities and differences in the world that can be understood and recognized in an integrated world strategy the geocentric orientation or world orientation is a synthesis of the ethnocentric orientation (home country) and polycentric orientation (host country.
Geocentric staffing approach is used when companies adopt a transnational orientation it is best used when companies need the best personnel to work at subsidiary employees are selected regardless where they come from.
In astronomy, the geocentric model (also known as geocentrism, or the ptolemaic system) is a superseded description of the universe with earth at the center under the geocentric model, the sun , moon , stars , and planets all orbited earth [1.
A geocentric company is one where the management looks at opportunities on a global scale instead of focusing on the way that business gets done in a given country, it looks at how to conduct business anywhere in the world, based on common ways of communicating. The epg model is a framework for a firm to better pinpoint its strategic profile in terms of international business strategy the authors wind, douglas and perlmutter have later extended the model by a fourth dimension, regiocentric, creating the eprg model.
Regiocentric orientation is an approach adopted by a firm wherein it adopts a marketing strategy across a group of countries, which have been grouped on the basis of their market characteristics ie, the market characteristics of these countries would be more or less similar.
Orientation is the spatial difference between one object and another also, orientation can mean an introduction to something new it can also mean the settings on which a p erson chooses to go by, ie: sexual orientation, etc.