Red bull pestel analysis facilitates a critical analysis of external factors affecting the energy drink manufacturer the acronym stands for political, economic, social, technological, environmental and legal factors below is a brief analysis of the potential impact of each of these factors on red. We would like to show you a description here but the site won’t allow us.
Analysis of macro and micro factors affecting the attractiveness of red bull in the market - macro factors political and legal forces when red bull was first introduced into the market as a new non-alcoholic drink labeled with a new idea as an energy drink, the health organisation was doubtful that red bull could be an appetizer medicine. Red bull is an energy drink and is considered as the best drink to boost up the energy it has been included as one the luxury drink the company has made its name in the whole world with providing the innovative taste to the individuals and grabbing the attention of people from around the world. Red bull marketing report download red bull marketing report body 21 part a influence factors of macro environment 211 demographic in australia market, the youth people being the major consumers and also bring a peaked of the consumption of energy drink in recent years planting materials, manufacturing pollution and product.
In 2009, there was an environmental agency published a list which about the top ten of companies awarded the biggest fines for waste activity and red bull was one of them red bull was awarded fine of £260,000 due to the recycling problem. According to energyfiend, the profit of red bull is shown that: page 14 [marketing report] red bull profit year ( $ million) 2013 3,433 2012 2,950 2011 2,300 (energyfiend 2013) it can be seen that, while being the leader of energy drink, the profit of red bull is increasing from 2011 with 2,300 to 3,433 in 2013. Makro is giving you a wider range of products by partnering with a select group of suppliers this product is not available in a makro store, but is available for delivery, and may arrive as a separate delivery when we complete your order.
Environmental there is a environmental factor that can affect the image of red bull, which is pollution in 2009, there was an environmental agency published a list which about the top ten of companies awarded the biggest fines for waste activity and red bull was one of them red bull was awarded fine of £260,000 due to the recycling problem. Red bull is known as pioneer energy drink all over the world and in india too red bull energy drink was introduced in 2003 in india the energy drinks market print reference this published: 23rd march, 2015 last edited: macro-environment has been broken in homogeneous subcategories to make analysis more meaningful macro-environment.