Data for passengers on route to london source: ca airline/airport statistics the numbers of passengers traveling by llc airlines are also increasing ever since its entrants as shown in the statistics below: total annual alarm passenger movements in 1 source: commission for integrated transport the llc market is an oligopoly market as there are 3 [. Even if ryanair is using a modern and fuel efficient aircraft fleet, there is a growing distress regarding low-cost airlines contribution to carbon emissions ryanair pestel analysis political economic it is unavoidable to mention that in case a recession will occur in the uk after its complete leave from the eu, low-cost airlines.
This report discusses low-cost airline ryanair and the primary external factors that have contributed to its success, despite poor economic conditions porter's pestel analysis is used to discuss the external factors: political, economic, social, technological, environmental and legal these are given against the backdrop of the airline industry. Swot analysis is important in order to assess the overall strategic position of a business and its environment outlined below is the strategic position of ryanair using this technique â€¯strengths ryanair's marketing is one of the key features of their success it has a strong brand name and reputation.
Ryanair has tended to produce its strongest financial results in times of economic weakness through a combination of increased price sensitivity from passengers and capacity cuts from many competitors the current outlook for continued economic austerity across much of europe could provide a favourable backdrop for continued market share gains.
Ryanair swot analysis strengths ryanair was the first airline established in europe following the low-cost airline business model, hence the organisation has a large amount of accumulated expertise in the industry (creaton, 2008.
This is the detailed pestel/pest/pestle analysis of ryanair which is renowned irish airline it has been operation in airline industry, therefore facing political, economical, technological, environmental and legal factors.
Ryanair is an airline registered in ireland (ryanair, 2017), however, as the airline maintains large bases in the uk, unfavourable brexit outcomes could negatively influence not just ryanair, but other low-cost airlines' operations in the uk (kilpatrik, 2017.